Know thy market. ACS approached Apples To Oranges looking for a complete website redesign. The design was to kick off a new expansion in their industry from a standard SEO company to full-fledged internet marketing specialists. The rest of the SEO industry, while growing, was poorly representing itself, often appearing geeky and technical.

ACS understood that at its core the SEO industry was a service industry, not a technical one. It was about offering professional online marketing strategies and not just manipulating algorithms and meta tags. The real value to their clients was a company that would help them grow their business, plain and simple.

Do the opposite. What was our strategy? Stand out in your industry with a brand that's warm, friendly, and professional. We rearchitected the content to highlight key value of the ACS philosophy. Our branding work focused on the idea of growth, which we extended in the website design through large natural photographs that communicated the unique message of each area. The overall resulting makeover showed the true value of ACS services and exemplified them in their industry.

Services

• Visual Design
• XHTML/CSS
• Information architecture
• Content Development
• Identity and Branding