In response to some comments and emails from my article Designing the “Future of” Sites at Digital Web Magazine, I’ve posted the brand questionnaire I used for Apples To Oranges identity projects. It makes the most sense when you follow the quick overview of my process in the article, but here it is in all it’s downloadable glory. I always thought it was fun whenever I got a peek at how other people approached these issues, so I hope releasing this can help someone out there too.
Download the .PDF.
A few notes on how I used this:
- I rarely just sent this to the client as homework. I really disliked any feeling that I was having the client do work that I should be doing. I usually just sent it to them so they could look over it and we would walk through it in the first meeting.
- One might notice there is a complete lack of anything about color, symbol or no symbol, or any other identity related questions typical in what other people may ask. Those kinds of issues are really answers that should be derived from these questions. That’s the importance of having a process – it shows that they are important branding decisions that are strategically informed. If I just asked “So what color do y’all want in your logo?” It would only tell them our approach is random and based on personal preference. If there is any input they want us to consider as we go, I usually ask about it in the meeting. But we’ll always go back to the this to derive what our recommendation for the identity is.
Published on August 21, 2007
Resides in Design
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42 Responses to “Branding Questionnaire”
1
matthew Smith on August 23rd, 2007
What a great resource! Thank you for sharing your expertise and helping grow the field.
2
Gert van Duinen on August 31st, 2007
A really great help. I am in the process to make such a questionnaire for my design company as well. However, I have to translate most of it into Dutch.
Many thanks for your thoughts on this.
3
links for 2007-09-08 on September 7th, 2007
[...] Branding Questionnaire I rarely just sent this to the client as homework.I usually just sent it to them so they could look over it and we would walk through it in the first meeting. (tags: web design ideas business tips tools useful) [...]
4
Thulani Zondi on November 12th, 2007
Thanx for sharing this recouse, it is helpful
Many thanx
5
varun on April 11th, 2008
good
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bgalmar on May 14th, 2008
This is a great resource. It is always good to see how other designers start their creative branding process. Especially starting with the client. I don’t know why you would share this info, but I’m happy you did. Thanks!
8
ye on June 25th, 2008
well done
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Amanda on August 15th, 2008
This is extremely useful. I went to your original article and was very impressed with what I found. I’m a recent graduate in new media and I wish this sort of process was something we had looked into at school.
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Thank you. Appreciated