Comments on: Adobe and the Death of a Brand http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/ Writing about design, the user experience, web technologies, and the latest happenings on our online world. Wed, 03 Dec 2008 22:53:32 +0000 http://wordpress.org/?v=2.2.1 By: Anand http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-982 Anand Sun, 10 Dec 2006 03:53:10 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-982 <p>Hmm.. I never noticed this before but you are totally right! </p> <p>Ironic.</p> <p>Perhaps it has to do something with the lack of competition (slightly scary) - I mean if they do start slacking off there are still no alternatives.</p> Hmm.. I never noticed this before but you are totally right!

Ironic.

Perhaps it has to do something with the lack of competition (slightly scary) - I mean if they do start slacking off there are still no alternatives.

]]> By: Tazz http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-503 Tazz Wed, 25 Oct 2006 00:52:54 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-503 <p>First of all, I wonder why Macromedia sold itself. That it happened, I wonder why Adobe could not keep the products separate. I agree Adobe site looks mediocre. </p> <p>Same thing with Google and Yahoo taking up smaller companies. Bad trend.</p> First of all, I wonder why Macromedia sold itself. That it happened, I wonder why Adobe could not keep the products separate. I agree Adobe site looks mediocre.

Same thing with Google and Yahoo taking up smaller companies. Bad trend.

]]> By: Ryan Nichols http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-254 Ryan Nichols Thu, 17 Aug 2006 17:42:51 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-254 <p>Good points Kevin. I agree on the release of CS3. Perhaps we'll see the new company emerge at that time.</p> <p>(Not to mention my MacBook Pro is CRYING for a universal version of my Adobe apps) :)</p> Good points Kevin. I agree on the release of CS3. Perhaps we’ll see the new company emerge at that time.

(Not to mention my MacBook Pro is CRYING for a universal version of my Adobe apps) :)

]]> By: Kevin Cannon http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-253 Kevin Cannon Thu, 17 Aug 2006 16:46:03 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-253 <p>Actually, I completely disagree. I think the adobe website is a very good representation of the company. </p> <p>The company is in the middle of a merger and they're fusing the company together. It's a messy experience and it'll take awhile before the new company emerges as a whole and not two parts stuck together.</p> <p>For that reason, I think the website and product boxes mashups are great. They show the company in the transitioning phase that they're in.</p> <p>I expect a full redesign and effective representation of the brand to happen when Adobe CS3 is launch and all the apps are brought under a single strong Adobe brand.</p> <p>We'll have to wait and see!</p> Actually, I completely disagree. I think the adobe website is a very good representation of the company.

The company is in the middle of a merger and they’re fusing the company together. It’s a messy experience and it’ll take awhile before the new company emerges as a whole and not two parts stuck together.

For that reason, I think the website and product boxes mashups are great. They show the company in the transitioning phase that they’re in.

I expect a full redesign and effective representation of the brand to happen when Adobe CS3 is launch and all the apps are brought under a single strong Adobe brand.

We’ll have to wait and see!

]]> By: Ryan Nichols http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-251 Ryan Nichols Wed, 16 Aug 2006 20:00:25 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-251 <p>Your exactly right Kyle. I added a pic of the 'new' packaging.</p> Your exactly right Kyle. I added a pic of the ‘new’ packaging.

]]> By: Matthew Anderson http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-248 Matthew Anderson Tue, 15 Aug 2006 19:02:36 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-248 <p>What can I say? I completely agree with you, Ryan. Both sites are extremely lacking in the personality department. It seems as though Adobe.com is trying to stay Adobe-ish, while Adobe Edge is attempting to retain some Macromedia-ness. Neither accomplish what their main goal should be though which is, like you said, appropriately communicating the Adobe experience/relationship back to their users.</p> What can I say? I completely agree with you, Ryan. Both sites are extremely lacking in the personality department. It seems as though Adobe.com is trying to stay Adobe-ish, while Adobe Edge is attempting to retain some Macromedia-ness. Neither accomplish what their main goal should be though which is, like you said, appropriately communicating the Adobe experience/relationship back to their users.

]]> By: Kyle http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-245 Kyle Tue, 15 Aug 2006 02:38:49 +0000 http://applestooranges.com/blog/post/adobe-and-the-death-of-a-brand/#comment-245 <p>The sad thing -- it isn't relegated to the web; they regurgitation can be seen in the packaging. It's a mashup of the (Chen Design?) clean, colorful Adobe packaging with the boxy, overpowering Macromedia style. Alone, they work. Together, it looks painful.</p> <p>Outside of possible legal issues, I don't understand why companies don't let acquired brands stand on their own (especially strong brands). Nobody says, "Adobe Flash" or "FedEx Kinkos". I chalk it up to insecurity (or dimwits in an echo chamber).</p> The sad thing — it isn’t relegated to the web; they regurgitation can be seen in the packaging. It’s a mashup of the (Chen Design?) clean, colorful Adobe packaging with the boxy, overpowering Macromedia style. Alone, they work. Together, it looks painful.

Outside of possible legal issues, I don’t understand why companies don’t let acquired brands stand on their own (especially strong brands). Nobody says, “Adobe Flash” or “FedEx Kinkos”. I chalk it up to insecurity (or dimwits in an echo chamber).

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